Jan 26, 2021Creating A World Well NourishedCommerce is colorful, and each year it gets more colorful. For-profit companies innovate constantly: new attitudes, new channels, new products, new messages, new aspirations. This is an imperative: to survive, brands must be as bright, sharp, and unique as the consumers they cater to. …3 min read3 min read
Aug 5, 2020Virtual Events Are Getting BoringWhy This Might be the Best Time to Plan an Offline Brand Experience — In December 2020 my family and an array of friends were slated to descend on the island of Sri Lanka to celebrate my sister’s, let’s call it, mid-size, Indian wedding. A site visit was conducted, wedding planners engaged, deposits made on venues, and hotel rooms were booked. Yet, two weeks…Marketing6 min readMarketing6 min read
Jul 21, 2020I Launched an Experiential Marketing Agency, then COVID HitHow We’re NOT Pivoting in the Face of a Pandemic — A year ago, I was sitting in the sweltering heat of my kitchen, trying to articulate the vision for a new brand. I’d spent the past couple years working at two preeminent institutions in the experiential world. First, Fake Love — a tragic casualty of Covid — was, in its…Marketing4 min readMarketing4 min read
